Synthesia (company)

Synthesia (company)

Synthesia Limited is a British multinational artificial intelligence company based in London, United Kingdom. It is a synthetic media-generation software developer and creator of AI-generated video content, including audio-visual agents and cloned avatars. Britain's largest generative-AI firm, it is used by 70% of FTSE 100 and over 90% of Fortune 100 companies. == Overview == Synthesia is most often used by corporations for localized communication, orientation, employee training videos, advertising campaigns, reporting, product demonstrations, customer service, and to create chatbots. Its software algorithm mimics speech and facial movements based on video recordings of an individual’s speech and facial expressions. From this, a text-to-speech video is created to look and sound like the individual. Swiss bank UBS incorporated Synthesia AI-powered avatars of their human financial experts, for instance, in 2025. Users create content via the platform's pre-generated AI presenters or by creating digital representations of themselves, or personal avatars, using the platform's AI video editing tool. These avatars can be used to narrate videos generated from text. As of August 2021, Synthesia's voice database included multiple gender options in over 60 languages. Its free voice library doubled by 2025, to 140 languages and accents, and its Express-Voice technology can clone a user's own voice, or generate a synthetic one. === Deepfakes === The platform prohibits use of its software to create non-consensual clones, including of celebrities or political figures for satirical purposes. Explicit consent must be provided in addition to a strict pre-screening regimen for use of an individual's likeness to avoid “deepfaking”. While the company prohibits use of its technology for misinformation or "news-like content", an October 2023 Freedom House report stated that Synthesia tools had been used by governments in Venezuela, China, Burkina Faso, and Russia to create videos of fake TV news outlets with AI-generated avatars in order to spread propaganda. Actor Dan Dewhirst signed a contract with the company in 2021, becoming one of the first actors whose likeness would be made into an AI avatar, finding his likeness used in the Venezuelan generated-videos. The company stated, in February 2024, that it had improved its misuse detection systems, and, in April 2024, that new users of its technology are screened by the company, and content employing it is further vetted by Synthesia moderators. == History == Synthesia's software utilizes deep learning architecture developed by Lourdes Agapito and Matthias Niessner. The company was co-founded in 2017 by Agapito, Niessner, Victor Riparbelli, and Steffen Tjerrild. In 2018, the company first demonstrated the software's capabilities on the BBC programme Click when it presented a digitization of Matthew Amroliwala speaking Spanish, Mandarin, and Hindi. Through Synthesia's first two years of existence, it employed 10 people and struggled to make sales, leading to an expansion of the company's focus. It moved on from just targeting entertainment studios to a variety of businesses. In 2020, Synthesia users were reported to include Amazon, Tiffany & Co. and IHG Hotels & Resorts. In January 2024, the company introduced its AI video assistant, which turns text-to-video. That April, with a reported 55,000 customers, including half of the Fortune 100, Synthesia launched "expressive avatars". That September, an enhanced dubbing feature was launched, to translate video in 30 languages with naturalized lip-syncing. Peter Hill joined Synthesia as CTO in January 2025, following 25 years at Amazon, and two years as CEO and CPO of Wildfire Studios. That March, a million dollar base of shares was formed to furnish human actors, employed to generate digital avatars, with company stock, which all of its employees hold. By June of that year, 150,000 individuals from among Synthesia's 65,000 customers had created AI-generated avatars of themselves. In July 2025, the company's new global headquarters at Regent’s Place was opened by London mayor Sadiq Khan, who described Britain's largest generative-AI company, then valued at over $2 billion, as a "London success story". By that October, its technology was employed by 90% of the Fortune 100, and Synthesia 3.0 was launched, with hyper-realistic digital avatars equipped with AI-powered dubbing and translation, and a built-in video assistant. In January 2026, it reached a $4 billion valuation, with 70% of FTSE 100 companies noted among its customers. === Funding === The company raised $3.1 million in seed funding in 2019. In April 2021, the company raised $12.5 million in Series A funding. In December 2021, it raised $50 million in a Series B funding round led by Kleiner Perkins and GV (then Google Ventures). Synthesia gained a total valuation of $1 billion, and achieved unicorn status, when it raised $90 million from Accel and Nvidia partnership NVentures, in June 2023, during its Series C funding round. Counting 60,000 customers by January 2025, including over 60% of Fortune 100 companies; the company raised $180 million in a Series D round led by NEA, with new investors World Innovation Lab (WiL), Atlassian Ventures and PSP Growth, as well as existing investors GV, MMC Ventures and FirstMark, doubling Synthesia's valuation to $2.1 billion. Capital raised by 2025 had reached $330 million, with investments slated to further product innovation, talent growth, and company expansion in North America, Europe, Japan and Australia. In April 2025, Adobe Inc. invested £10 million in the company for a strategic partnership. Synthesia subsequently rejected a $3 billion acquisition offer from Adobe, choosing to remain independent. With a revenue stream then exceeding $100 million annually; GV led a Series E funding round in October 2025, resulting in Synthesia's $4 billion valuation, raising $200 million from GV, Nvidia and Accel to develop, in 2026, interactive audio-visual avatar "agents" that converse on topic, for automated sales training and corporate communications, such as recruiting. == Recognition == In 2021, Synthesia partnered with Lay's to create the Messi Messages campaign featuring Argentine footballer Lionel Messi. Users created personalized messages with Synthesia's software and sent custom artificial reality video messages from Messi based on their text input. The campaign received a Cannes Lion Award under the Bronze category. In February 2025, UK Science and Technology Minister Peter Kyle commended Synthesia's "pioneering generative AI innovations."

Telligent Community

Telligent Community is a community and collaboration software platform developed by Telligent Systems and was first released in 2004. Telligent Community is built on the Telligent Evolution platform, with a variety of core applications running on top of it such as blogs, forums, media galleries, and wikis. Additional applications from third parties using the API's and REST stack can be installed or integrated with the platform. Telligent Community is built with ASP.NET, C#, and Microsoft SQL Server. It is available as downloadable software that can be installed on a web server or via hosting providers. The current version is Verint Community 12.0 which was released February 2012. The product used to be named Community Server before being rebranded as part of the 5.0 release. == History == Telligent Systems was founded by Rob Howard in 2004, who was previously part of Microsoft's ASP.NET team. Telligent introduced its first product, Community Server, in the fall of 2004. Community Server was one of the first integrated community platforms that brought together blogs, photo galleries, wikis, forums, user profiles and more. Community Server was based on the merger of three then-widely used open source ASP.NET projects: the ASP.NET Forums, nGallery photo gallery, and .Text blog engine. The people behind those projects (Scott Watermasysk, Jason Alexander, and Rob Howard) joined together as Telligent Systems and along with several other software developers created Community Server 1.0. Between 2004 and 2009 Community Server steadily grew in scope, features, and capabilities. In 2008 Telligent Systems released a second version of Community Server that targeted as an Enterprise Social Software platform used to create and manage internal employee communities and intranets. Originally branded as Community Server Evolution this was later renamed Telligent Enterprise. Telligent also announced a new Enterprise Reporting platform at its first Community Server Developers Conference in 2008, which was later renamed Harvest. It was one of the first analytics suites for enterprise collaboration software, and provides social analytics including sentiment analysis, social fingerprints, and buzz analysis on social networking sites such as Twitter. Telligent rebranded all of its products on June 23, 2009 at the Enterprise 2.0 conference when it launched its new Evolution platform product suite. Community Server became known as Telligent Community, Community Server Evolution became known as Telligent Enterprise and the underlying platform that both run on is now referred to as Telligent Evolution. The Social Analytics suite was renamed Telligent Analytics.

Microsoft Office PerformancePoint Server

Microsoft Office PerformancePoint Server is a business intelligence software product released in 2007 by Microsoft. The product was generally an integration of the acquisitions from ProClarity - the Planning Server and Monitoring Server - into Microsoft's SharePoint server product line. Although discontinued in 2009, the dashboard, scorecard, and analytics capabilities of PerformancePoint Server were incorporated into SharePoint 2010 and later versions. PerformancePoint Server also provided a planning and budgeting component directly integrated with Excel. == History == Microsoft offered preview releases of PerformancePoint Server starting in mid-2006. Previews of the product were formed from Business Scorecard Manager 2005 and the Planning Server component. Acquisitions ProClarity and Great Plains brought additional analytics and planning/reporting capabilities, as well as companion products ProClarity 6.3 and FRx. PerformancePoint Server was officially released in November 2007. Microsoft discontinued PerformancePoint Server as an independent product in 2009 and folded its dashboard, scorecard and analytics capabilities into PerformancePoint Services in SharePoint Server 2010. == Monitoring Server Component == Business monitoring capabilities, including dashboards, scorecards & key performance indicators, navigable reports for deeper analysis, strategy maps, and linked filtering, are provided by PerformancePoint's Monitoring Server component. A Dashboard Designer application that is distributed from Monitoring Server enables business analysts or IT Administrators to: create & test data source connections create views that use those data connections assemble the views into a dashboard deploy the dashboard as a SharePoint page Dashboard Designer saved content and security information back to the Monitoring Server. Data source connections, such as OLAP cubes or relational tables, were also made through Monitoring Server. After a dashboard has been published to the Monitoring Server database, it would be deployed as a SharePoint page and shared with other users as such. When the pages were opened in a web browser, Monitoring Server updated the data in the views by connecting back to the original data sources. == Planning Server Component == PerformancePoint's Planning Server component supported maintenance of logical business models, budget & approval workflows, enterprise data sources, and it followed Generally Accepted Accounting Principles. Planning Server made use of Excel for input and line-of-business reporting, as well as SQL Server for storing and processing business models. == Management Reporter Component == The Management Reporter component was designed to perform financial reporting and can read PerformancePoint Planning models directly. A development kit was also available to allow this component to read other models.

Informationist

An informationist (or information specialist in context) provides research and knowledge management services in the context of clinical care or biomedical research. Although there is no one educational pathway or formalized set of skills or knowledge for informationists, one way to think of the informationist is as one who possesses the knowledge and skill of a medical librarian with extensive research specialization and some formal clinical or public health education that goes beyond on-the-job osmosis. Medical librarians and other biomedical professional organizations have been exploring the possibilities for evaluating how informationists are being used and whether their activities supplement or replace medical library activity. More generally, an informationist is a professional who works with information within a particular business, analytic or scientific context to drive toward outcomes based on evidence, analysis, prediction and execution. For example, an extension of the term is increasingly emerging in financial services, life sciences and health care industries. Though still nascently in use, its adoption applies to individuals with extensive industry expertise, acute familiarity with organizational structures and processes, deep domain level information mastery and information systems technical savvy. Informationists in this context support transformational initiatives within and across functional areas of an enterprise as architects, governance experts, continuous improvement advocates and strategists. == Background == The term was proposed in 2000 by Davidoff & Florance. Their editorial suggested that physicians should be delegating their information needs to informationists, just as they currently order CT scans from radiologists or cardiac catheterizations from cardiologists. They conceived of an information professional who was embedded in (and indeed, supported by) the clinical departments. Supporters of the concept see it as a means for librarians to reinvigorate connections with the faculty/clinicians, as well as provide superior service by dint of informationists' biomedical training. Critics complained that the idea is nothing new; librarians already provide in-depth, high quality information services and clinical medical librarians have been working alongside physicians, nurses and other clinicians for years. Large informationist programs in the U.S. exist at the National Institutes of Health and at Vanderbilt University. Welch Medical Library at Johns Hopkins University (JHU) is developing an informationist service model in which its 10 clinical and public health librarians are moving from serving as liaison librarians for assigned departments toward becoming embedded informationists within their departments. To prepare for the embedded informationist role, librarians are undertaking education as needed to supplement their backgrounds. For example, librarians bring experience in clinical behavior counseling, public health, nursing, and more. Informationist training can then focus upon filling gaps in research methods knowledge more so than on gaining additional knowledge in the librarian's area of expertise. Courses, seminars and workshops being undertaken include those covering systematic reviews, evidence-based medicine, critical appraisal, medical language, anatomy and physiology, biostatistics, and clinical research. The term informationist is related to that of informatician—also informaticist—and many informationists do possess skills in clinical topics, bioinformatics, and biomedical informatics. Harvard University, the University of Pittsburgh, and Washington University in St. Louis are examples of institutional libraries which have hired PhD-level scientists (who may or may not have library degrees) to provide informatics support for biomedical research.

Information Rules

Information Rules is a 1999 book by Carl Shapiro and Hal Varian applying traditional economic theories to modern information-based technologies. The book examines commercial strategies appropriate to companies that deal in information, given the high "first copy" and low "subsequent copy" costs of information commodities, such as music CDs or original texts. == Content == The book examines competing standards, and how a company might influence widespread consumer acceptance of one over another, such as VHS versus Betamax, or HD DVD versus Blu-ray. The book mentions possible business strategies of such publishers as Encyclopædia Britannica who have to confront how to stay viable as technology changes the value and availability of information.

Voice search

Voice search, also called voice-enabled search, allows the user to use a voice to search the Internet, a website, or an app. In a broader definition, voice search includes open-domain keyword query on any information on the Internet, for example in Google Voice Search, Cortana, Siri and Amazon Echo. Voice search is often interactive, involving several rounds of interaction that allows a system to ask for clarification. Voice search is a type of dialog system. Voice search is not a replacement for typed search. Rather the search terms, experience and use cases can differ heavily depending on the input type. == Supported language == Language is the most essential factor for a system to understand, and provide the most accurate results of what the user searches. This covers across languages, dialects, and accents, as users want a voice assistant that both understands them and speaks to them understandably. While spoken and written languages differ, voice search should support natural spoken language instead of only transforming voice into text and doing a regular text search with the help speech recognition. For example, in typed search an eCommerce user can easily copy and paste an alphanumeric product code to search field, but when speaking the search terms can be very different, such as "show me the new Bluetooth headphones by Samsung". == How it works == The difference between text and voice search is not only the input type. The mechanism must include an automatic speech recognition (ASR) for input, but it can also include natural language understanding for natural spoken search queries such as "What's the population for the United States" It can include text-to-speech (TTS) or a regular display for output modalities. Users might sometimes be required to activate the search by using a wake word. Then, the search system will detect the language spoken by the user. It will then detect the keywords and context of the sentence. Lastly, the device will return results depending on its output. A device with a screen might display the results, while a device without a screen will speak them back to the searcher.

Information quality

Information quality (IQ) is a contextual property of or a perspective to the content within information systems. There exist two complementary yet partially conflicting definitions of high-quality: firstly, information is considered high quality if it is fit for its intended purpose ; secondly, it is deemed high quality if it conforms to specified requirements . The primary distinction between these definitions is that Juran's perspective focuses on the suitability of information for its intended purpose, which can be measured by the success of its application even without direct access to or exact knowledge of the data. For example, a black-box AI with access to English Wikipedia can work well for users' purposes but using Estonian Wikipedia fails for the same purposes. Given that the AI remains the same, it can be concluded that English version data would be of higher quality in comparison to Estonian version, even without exact comparison of data contents and their properties in each version. In contrast, Crosby emphasizes adherence to predefined specifications, assuming specific criteria rather than measuring the success of its use; for instance, information in Wikipedia could be proven to be good based on criteria such as existing peer validation and academic references, even if the AI results are poor. This approach falls into problems when data is not completely accessible or all quality properties cannot be known and measured leading to false impression of quality due to lacking and misleading metrics. Numerous IQ frameworks and methodologies provide tangible approach to assess and measure DQ/IQ in a robust and rigorous manner. == Conceptual problems == Although the foundational definitions are usable for most everyday purposes, specialists often use more complex models for information quality. It has been suggested, however, that higher the quality the greater will be the confidence in meeting more general, less specific contexts. == Dimensions and metrics of information quality == "Information quality" is a measure of its fitness for use or conformance to requirements. In this way, "quality" is considered contextual and it can then vary across users and uses of the information. The exact degree of quality is often described with dimensions such as accuracy, timeliness, completeness, and similar scales. Although a huge amount of academic research has been directed to these dimensions, there does not exist consensus on their definitions or practical usefulness . Historically, Richard Wang and Diane Strong proposed a list of dimensions or elements used in assessing Information Quality is: Intrinsic IQ: accuracy, objectivity, believability, reputation Contextual IQ: relevance, value-added, timeliness, completeness, amount of information Representational IQ: interpretability, format, coherence, compatibility Accessibility IQ: accessibility, access security Other authors propose similar but different lists of dimensions for analysis, and emphasize measurement and reporting as information quality metrics. Larry English prefers the term "characteristics" to dimensions. However, a considerable amount of information quality research involves investigating and describing various categories of desirable attributes (or dimensions) of data. Research has recently shown the huge diversity of terms and classification structures used. === Quality metrics === Source: Authority/verifiability Authority refers to the expertise or recognized official status of a source. Consider the reputation of the author and publisher. When working with legal or government information, consider whether the source is the official provider of the information. Verifiability refers to the ability of a reader to verify the validity of the information irrespective of how authoritative the source is. To verify the facts is part of the duty of care of the journalistic deontology, as well as, where possible, to provide the sources of information so that they can be verified Scope of coverage Scope of coverage refers to the extent to which a source explores a topic. Consider time periods, geography or jurisdiction and coverage of related or narrower topics. Composition and organization Composition and organization has to do with the ability of the information source to present its particular message in a coherent, logically sequential manner. Objectivity Objectivity is the bias or opinion expressed when a writer interprets or analyze facts. Consider the use of persuasive language, the source's presentation of other viewpoints, its reason for providing the information and advertising. Integrity Adherence to moral and ethical principles; soundness of moral character The state of being whole, entire, or undiminished Comprehensiveness Of large scope; covering or involving much; inclusive: a comprehensive study. Comprehending mentally; having an extensive mental grasp. Insurance. covering or providing broad protection against loss. Validity Validity of some information has to do with the degree of obvious truthfulness which the information carries Uniqueness As much as 'uniqueness' of a given piece of information is intuitive in meaning, it also significantly implies not only the originating point of the information but also the manner in which it is presented and thus the perception which it conjures. The essence of any piece of information we process consists to a large extent of those two elements. Timeliness Timeliness refers to information that is current at the time of publication. Consider publication, creation and revision dates. Beware of Web site scripting that automatically reflects the current day's date on a page. Reproducibility (utilized primarily when referring to instructive information) Means that documented methods are capable of being used on the same data set to achieve a consistent result. == Professional associations == IQ International—the International Association for Information and Data Quality IQ International is a not-for-profit, vendor neutral, professional association formed in 2004, dedicated to building the information and data quality profession. CDOIQ Society Chief Data Officers and Information Quality Society is a global professional society supporting data leaders with networking, meetings, best practices, experience, certification, and training. == Information quality conferences == A number of major conferences relevant to information quality are held annually: Annual MIT Chief Data Officer & Information Quality (CDOIQ) Symposium Annual conferences held at the Massachusetts Institute of Technology, Cambridge, MA, USA Data Governance and Information Quality Conference Commercial conferences held each year in the USA Data Quality Asia Pacific Commercial conference held annually in Sydney or Melbourne, Australia Enterprise Data and Business Intelligence Conference Europe Commercial conferences held annually in London, England. Information and Data Quality Conference Not for profit conference run annually by IQ International (the International Association for Information and Data Quality) in the USA International Conference on Information Quality Academic Conference launched through MITIQ held annually at a University Master Data Management & Data Governance Conferences Six major conferences are run annually by the MDM Institute in venues such as London, San Francisco, Sydney, Toronto, Madrid, Frankfurt, Shanghai and New York City.